A bold stand: Riley Gaines leads the charge in protecting women's sports
By willowt // 2025-02-09
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  • Riley Gaines and XX-XY Athletics have produced a viral commercial challenging the inclusion of transgender athletes in women's sports, featuring Gaines and other prominent female athletes.
  • The commercial aims to protect women's sports as a fair space for biological females, with Gaines declaring, "Women’s sports must be protected."
  • XX-XY Athletics, founded by Jennifer Sey, is a growing movement advocating for the protection of women's sports, raising awareness and support for the cause.
  • The debate surrounding transgender athletes in women's sports is not new, with the Title IX legislation of 1972 being a historical context for equal opportunities in education and athletics.
  • As the movement gains momentum, the goal is to win over more top-tier athletes and coaches, ensuring future generations of female athletes have the same opportunities and a fair chance to compete.
In a groundbreaking move that has electrified the conservative media sphere, swimmer Riley Gaines has teamed up with XX-XY Athletics to produce a commercial that delivers a powerful blow to the left’s narrative on transgender athletes in women’s sports. The ad, which has gone viral, features Gaines alongside her sister, Neely, and other prominent female athletes, challenging the status quo and calling for the preservation of women’s sports as a safe and fair space for biological females.

A cinematic masterpiece

The commercial opens with Riley Gaines and her sister Neely, a Tennessee state champion in gymnastics, driving in a car. The radio is on, blaring a left-wing commentator’s rhetoric, labeling those who oppose transgender athletes in women’s sports as “bigots” and “transphobic.” The scene transitions to Riley and Neely, along with Nevada volleyball co-captain Sia Liilii and Costa Rican Taekwondo senior Jaycee Bassett, standing strong and united, delivering a message that resonates with millions. “Women’s sports must be protected,” Riley Gaines declares, her voice firm and resolute. The commercial, which has been hailed as “one of those commercials you see during the Super Bowl,” is a cinematic masterpiece that captures the essence of the struggle and the unwavering spirit of these female athletes.

A growing movement

XX-XY Athletics, founded by former U.S. gymnast and Levi’s executive Jennifer Sey, has quickly become a rallying point for female athletes and their supporters. The company’s mission is clear: to protect women’s sports from the encroachment of biological males competing in female categories. Sey, who has been vocal about her opposition to trans athletes in women’s sports, sees the commercial as a crucial step in raising awareness and galvanizing support. “There isn’t a top-tier competitive female athlete or coach that has stood up for the protection of women’s sports,” Sey said in an interview with FOX Business. “We don’t have any currently-competing top-tier athletes who have spoken out. I think that’s an illustration of how far we have to go. It should be normal for them to stand up and say ‘I will fight for the protection of women’s sports,’ and yet they haven’t, because I think a lot of them are afraid of being called terrible names.” Sey’s comments highlight the broader issue at stake. Despite the scientific evidence and the lived experiences of female athletes like Riley Gaines, who have faced unfair competition and even injuries due to policies allowing biological males to compete in female sports, many top-tier athletes remain silent due to the fear of backlash.

Historical context

This movement to protect women’s sports is not new. The Title IX legislation of 1972, which mandated equal opportunities for women in education and athletics, was a landmark achievement that opened doors for fefmale athletes. However, the recent push to include transgender athletes in women’s sports has sparked a heated debate, with many arguing that it undermines the very principles that Title IX sought to protect. Riley Gaines, who famously sued the NCAA over having to compete against Lia Thomas, a transgender woman, in the 2022 NCAA championships, has become a symbol of this movement. Her legal battle and subsequent advocacy have brought the issue to the forefront of national discourse. “Women’s sports are under attack,” Gaines has said. “We need to stand together and fight for the integrity of our sports. Every girl and woman deserves a fair chance to compete and succeed.”

Looking forward

As the movement gains momentum, XX-XY Athletics is setting its sights on the future. The company has already crossed seven figures in profit in its first 10 months and has launched an NIL (Name, Image and Likeness) program to support female athletes. With Riley Gaines, Neely Gaines, Sia Liilii and Jaycee Bassett on board, the brand is poised to make a significant impact. But the real test will be in winning over more top-tier athletes and coaches. Sey is optimistic and has a clear message for them: “You have enjoyed tremendous success as a female athlete, tremendous opportunity. Don’t you want to ensure that girls and young women in future generations have that same opportunity? It is impossible if we don’t keep women’s sports female.” The commercial featuring Riley Gaines and her fellow athletes is a powerful call to action. As it continues to circulate on social media and gain traction, it is clear that the fight to protect women’s sports is far from over. With the backing of a growing movement and the support of companies like XX-XY Athletics, the future of women’s sports may well be in good hands.

Conclusion

The commercial featuring Riley Gaines is more than just a marketing campaign; it is a clarion call to protect the integrity and fairness of women’s sports. As the debate continues, the voices of athletes like Gaines and the support of organizations like XX-XY Athletics will be crucial in shaping the future of women’s athletics. The battle is far from won, but the momentum is building, and the message is clear: women’s sports must remain a safe and fair space for all biological females. Sources include: 100percentfedup.com DailyCaller.com FoxNews.com
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